Core Living began with a simple idea: we shouldn’t have to choose between products that work and ingredients we feel good about using.

My journey started with apple cider vinegar and discovering just how versatile this simple, time-tested ingredient could be. What began as a personal change in the products I used grew into a passion for creating thoughtfully formulated alternatives for everyday life.

Today, Core Living offers handcrafted soap, hair care, skincare, body care, and home essentials made with purposeful ingredients, with apple cider vinegar at the heart of our brand.We believe in keeping things simple, being intentional about what goes into our products, and creating products we’re proud to use in our own home and share with yours.

That’s why Core Living exists: to make cleaner, simpler living feel achievable for every home.

— Rachel
Founder of Core Living & The Crazy Vinegar Lady